strategy & value management

The consistent implementation of its strategy has facilitated PALFINGER’s growth over previous years. The three strategic pillars – innovation, internationalization and flexibility – will therefore remain the priorities. They are now supplemented by PALFINGER 21st, a unit for innovation and business models of the digital age. This strategic development follows the vision of designing the future of lifting solutions together with the Company’s customers.


PALFINGER has been pursuing sustainable, profitable growth. This means that the business model centres on a long-term, continuous increase in revenue and earnings. Each and every decision is knowledge-based and made in consideration of long-term aspects relating to cost effectiveness as well as social and environmental impact. Short-to-medium-term goals as well as strategies and development programmes support this long-term orientation.


A key factor of success is PALFINGER’s focus on local value creation while maintaining a global orientation, which ensures the development and manufacture of products aligned with regional customer needs. Moreover, it provides for a natural currency hedge, increases flexibility along the value creation chain group-wide and significantly reduces logistics costs.