PALFINGER pools its group-wide corporate communications

  • Corporate Communications, Marketing & Sustainability to be bundled into a single department 
The global PALFINGER Group is reorganizing its internal and external communications. “PALFINGER’s successful growth over the last several years has also increased the level of complexity in the Group. Our objective now is to reduce this complexity in all areas so that we can improve our ability to tap market opportunities. This will be reflected in our operating business, as well as in our market presence,” PALFINGER AG CEO Andreas Klauser explains.

Corporate and product communications have now been pooled to create a new department “Corporate Communications, Marketing & Sustainability” in order to streamline communications and better support PALFINGER’s strategy. The new department’s remit will cover internal and external communications, investor relations, brand management, sponsoring, web/mobile and sustainability agendas.

PALFINGER Group Spokesperson Hannes Roither will be heading the new department effective immediately. Mr. Roither has been responsible for corporate communications at PALFINGER since 2000, and together with his team he has been overseeing group sustainability management.

“I am looking forward to the new challenges ahead as well as to the opportunities that this consolidation will bring. Having all of the channels of communication in one place makes it possible for us to implement our policy of “One Company – One Voice”. A uniform and coherent company presence is an essential success factor, which is especially true in times of change,” says Hannes Roither.


For many years PALFINGER has been one of the world’s leading manufacturers of innovative lifting solutions for use on commercial vehicles and in the maritime field. As a multinational group headquartered in Bergheim, Austria, the PALFINGER Group, which has approx. 10,212 employees, generated total revenue of approx. EUR 1,471.1 million in 2017.

The Group has manufacturing and assembly facilities in Europe, CIS, North and South America, as well as Asia. The pillars of its corporate strategy are innovation, further internationalization, enhanced flexibility of products, services and processes, and PALFINGER 21st (the development of smart solutions and innovative, data-based business models). PALFINGER is regarded not only as the market leader, but also the technology leader, in the global market for hydraulic loader cranes. PALFINGER is always in proximity to its customers due to its over 5,000 sales and service centres located in over 130 countries across all continents.

For further information please contact:
Hannes Roither, PALFINGER AG
Company Spokesperson
Phone +43 662 2281 81100