PALFINGER: First Flagship Store in Germany


The world's leading provider of innovative crane and lifting solutions is building a new location in Poing near Munich on a site of almost 12,000 square meters. Here, PALFINGER combines product presentation, service and the future-way-of-work in a holistic architectural concept.

PALFINGER is growing worldwide and at the same time is expanding its footprint in existing core markets, such as Germany. In Munich, the international technology company is applying an innovative concept and is building its first PALFINGER flagship store. “We are combining several functions - a large showroom, efficient service workshops that meet all requirements and modern offices - in an eye-catching new building and offer all services integrated into one location,” explains Gerhard Sturm, Senior Vice President Global Sales & Service, PALFINGER AG. The company is therefore giving its customers and partners the unique opportunity to get to know its latest product innovations and to see them in action in the outdoor area. “With this exclusive offering, our PALFINGER flagship store is absolutely state-of-the-art, not only in Germany,” says Sturm.

One location, many opportunities

In the municipality of Poing near Munich, and near the freeway and S-Bahn rail network as well as the international airport, PALFINGER has purchased almost 12,000 square meters of undeveloped land for its flagship store. During the first phase of construction, offices and a workshop for service and bodywork will be built by 2025. In a second construction phase, this complex can be significantly expanded. Architecture plays an important role in this, combining the principles of sustainability, energy efficiency and the future-way-of-work.

International connections

With its new flagship store, PALFINGER is moving closer to its international and German customers in every sense. “For anyone travelling via the airport, Munich-Poing is the fastest way to 'drop by’ at PALFINGER to get to know the highlights of our product portfolio,” says Thomas Nußbaumer, Managing Director, PALFINGER GmbH Germany. The same applies to service and maintenance. By offering its services first-hand in a central location for the greater Munich area, PALFINGER intensifies relationships with its customers and shortens service times. “We can implement this project quickly thanks to the good cooperation with the Poing municipal council,” says Nußbaumer.

Future perspectives

Munich is also one of the most important research locations in Germany; there is a tradition here of cooperation between university, non-university and industrial research. In this environment, PALFINGER has additional opportunities to expand its research and development partnerships in a competitive field. “Our flagship store in Munich represents the PALFINGER spirit in a unique way and is an essential hub in our worldwide network of more than 5,000 locations,” says Sturm.

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Perfection in Action

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PALFINGER is an international technology and mechanical engineering company and the world's leading producer and provider of innovative crane and lifting solutions. With around 12.700 employees (without contingent workers.), 30 manufacturing sites and a worldwide sales and service network of around 5,000 service points, PALFINGER creates added value from the challenges of its customers. PALFINGER is consistently continuing on its course as a provider of innovative, complete solutions that deliver increased efficiency and better operability, while leveraging the potential of digitalization along the entire production and value chain. 

PALFINGER AG has been listed on the Vienna stock exchange since 1999, and in 2022 achieved record revenue of EUR 2.23 billion.



Katja Pötsch | Head of Public Relations & Executive Communication | PALFINGER AG
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