Ever since we changed the market with the hydraulic loader crane, we have been striving for more. We keep building better – with better products, better solutions, and better service. This drives us, every day. We call it Lifetime Excellence.
This is how we – the international technology and mechanical engineering company PALFINGER – became the world's leading manufacturer and supplier of innovative crane and lifting solutions.
We make this promise in a world that has changed significantly in recent years and will continue to do so. Change comes with challenges – and bigger opportunities. We want to seize them proactively: with our "Reach Higher – Strategy 2030+".
Reach Higher means targeted investments in growth markets and integrated solutions for greater performance and efficiency. It means raising the bar for quality and service – together with our partners, customers, and suppliers. And it means defining the standards of our industry as one team.
Our three strategic directions provide clear guidance for being better: Lifting Customer Value. Balanced Profitable Growth. Execution Excellence.
Built on a strong foundation of innovation, service and quality, our products and solutions set the standard – supporting our customers at every stage of their journey, all around the world. We create lifting solutions that move our industry forward.
With “Reach Higher – Strategy 2030+” we are updating our strategy. We are focusing it. We are reaching new heights. To become even stronger and more resilient. To ensure long-term, sustainable growth, for our company, for all our stakeholders.
Our three strategic priorities provide clear guidance. They help us to keep building better.
We are turning our customers’ needs into seamlessly integrated solutions.
We understand our customers and know their challenges and needs in detail. We transform this knowledge into integrated solutions that make their lives easier – across the entire product life cycle – and make them successful. We create added value.
This is how we increase
We deliver excellence, creating efficient, streamlined processes that power performance.
Excellence is our mission and goal. We set benchmarks in our industry – from product development to service. Through a lean organization, standardized systems, comprehensive digitalization initiatives, and empowered employees, we strive for excellence in everything we do.
This is how we increase
>3 BILLION EUROS IN REVENUE
EBIT MARGIN OF 12%
ROCE OF 15%
In addition, we have defined further financial and non-financial indicators.
With Strategy 2030+, we aim to drive them forward and expand our market leadership.
+ Free cash flow
+ Equity ratio
+ Share price
+ Market leadership
+ Customer satisfaction
+ Delivery performance
+ Employee engagement
+ CO2 Emissions
+ Impact products
Suppliers 
Board 
Reports