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CHALLENGE

Global megatrends are presenting PALFINGER with new challenges. Sustainability, demographic change, and digitalization have been identified as particularly relevant. For 90 years, PALFINGER has proactively and successfully used changing market conditions to expand its position as an innovative technology leader. With its “Vision & Strategy 2030”, PALFINGER proactively phrases answers to current and future challenges.

SOLUTION

Lifting Value - Creating Momentum: PALFINGER offers its customers future-proof leverage solutions at the highest level - responsibly and with a positive impact on people, the planet and PALFINGER's success. As a technology company, PALFINGER creates added value from customers' challenges. This is PALFINGER's mission and vision.

On this basis, PALFINGER has developed its Strategy 2030. This strategy is based on two strategic pillars: "Go for Solutions" and "Go Digital".

With its Strategy 2030, PALFINGER is strengthening its position as a globally leading developer, producer and supplier of innovative crane and lifting solutions. This will lead to increases in revenue and earnings across all products in all customer segments and regions. Supported by a positive global economy, which is driving demand in almost all regions, PALFINGER is benefiting in particular in the construction and forestry industries and is using this tailwind to strengthen and expand its new strategic pillars until 2030.

SOLUTION

The "Vision & Strategy 2030" is based on the two strategic pillars "Go for Solutions" and "Go Digital". With "Go for Solutions", PALFINGER will develop into a solution provider equipping customers with complete solutions by 2030. PALFINGER thinks in terms of products as well as configured solutions. To this end, PALFINGER combines physical and digital solutions into a single unit - customers get hardware and software from a single source: smart and highly networked machines. With the "Go Digital" pillar, PALFINGER is driving the digitalization of the entire production and value chain. The main objective is to provide customers with intelligent leverage solutions and services that make everyday work easier and turn them into winners in a dynamic market.

SOLUTION

For this reason, PALFINGER placed particular emphasis on rolling out the international standardization of its HSE program. This especially serves to avoid the impact of the COVID-19 pandemic on the company. In addition, the expansion and integration of future-oriented projects was completed, including the establishing of a universal global platform for use by HSE managers at all sites, improved accident reporting and analysis, and implementation of site-specific HSE action plans. Staying healthy involves movement. October, therefore,
saw the launch of the first global PALfit campaign to promote employee health: PALFINGER‘s Global Running Days. The purpose was not only to improve employee health, but to also spark joy and create enthusiasm in employees for exercise. Whether through running, jogging, or walking, it was all about active participation! In total, team PALFINGER, ran 64,801.8 kilometers – thus circling the world 1.6 times!

SOLUTION

To meet this challenge, PALFINGER must not only remain open to change, but also break new ground to maintain maximum customer proximity. Hardly any project underlines this better than the PALFINGER World Tour 2020 and 2021: clear proof that distances that seem insurmountable at first glance can be overcome together and ultimately, can even become a competitive advantage. This innovative format ensured customer contact, demonstrated performance, gave presentations a new dimension and promoted direct exchange between all involved.