Together we are shaping the future of our customers' lifting solutions
Our VisionTransition with a system
CHALLENGE
The digital transformation has not just reached PALFINGER, it has long been part of the company‘s successful culture. To best respond to individual customer needs with tailored solutions, continuous development is essential – for all product lines and business processes. Processes within the organization are digitized from start to finish and are based on a uniform system that can be used globally by everyone. This creates synergy and enables knowledge sharing within the PALFINGER Group.
SOLUTION
As a driver of innovation, that‘s why PALFINGER doesn‘t only think in terms of products but in terms of customized solutions. Potential is identified with the goal of securing long-term customer success. New digital business models, smart product solutions and digitalized processes are key to mastering the challenges of digital transformation. One such important digitalization undertaking involved the initiation of the implementation of a standardized global Customer Relationship Management (CRM) system, which happened early in 2020. This system enables PALFINGER to perfectly orchestrate the planning, management, and execution of interactive processes for sales, service and marketing. Standardized processes are also the prerequisite for automation and across-the-board PALFINGER Group resource bundling. In keeping with this, PALFINGER successfully continued this Group-wide rollout in 2020.
RESPONSIBILITY – WITH INTENT.
CHALLENGE
To PALFINGER, thinking about tomorrow, today means working sustainably and using resources responsibly - in all areas of the company. Implementing the same Health, Safety and Environment (HSE) standards at all PALFINGER sites worldwide to ensure employee safety and health can be particularly challenging. For example, by motivating all employees at all sites to take part in sporting activities.
SOLUTION
For this reason, PALFINGER placed particular emphasis on rolling out the international standardization of its HSE program. This especially serves to avoid the impact of the COVID-19 pandemic on the company. In addition, the expansion and integration of future-oriented projects was completed, including the establishing of a universal global platform for use by HSE managers at all sites, improved accident reporting and analysis, and implementation of site-specific HSE action plans. Staying healthy involves movement. October, therefore,
saw the launch of the first global PALfit campaign to promote employee health: PALFINGER‘s Global Running Days. The purpose was not only to improve employee health, but to also spark joy and create enthusiasm in employees for exercise. Whether through running, jogging, or walking, it was all about active participation! In total, team PALFINGER, ran 64,801.8 kilometers – thus circling the world 1.6 times!
STRONG ALONE, TOGETHER UNBEATABLE.
CHALLENGE
Being reliable and remaining so into the future: PALFINGER wants to live up to this claim, especially in these times of unpredictable change. Personal interaction needs to be rethought and trade fairs have to be redesigned in order to present products and solutions in the best possible way.
SOLUTION
To meet this challenge, PALFINGER must not only remain open to change, but also break new ground to maintain maximum customer proximity. Hardly any project underlines this better than the PALFINGER World Tour 2020: clear proof that distances that seem insurmountable at first glance can be overcome together and ultimately, can even become a competitive advantage. This innovative format ensured customer contact, demonstrated performance, gave presentations a new dimension and promoted direct exchange between all involved. To deliver a powerful message to the sector, and to better be able to understand the new needs of customers and partners, the „Challenge Accepted“ campaign was launched. A communication campaign that strengthens the sense of community between all employees, dealers, customers and suppliers. Above all, it awakens the interest to master any challenge, no matter how big!
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PALFINGER PRODUcts
PALFINGER product range LAND
Find here the point of departure for the product pages of the PALFINGER LAND products. Customers, prospective buyers and industry specialists will find details about models, classes and design variants of loader cranes, access platforms, truck mounted forklifts, hookloaders, railway systems, tail lifts etc.
PALFINGER product range MARINE
Find here the point of departure for the product pages of the MARINE products. Customers, prospective buyers and industry specialists will find details about models, classes and variants of marine cranes, winches and offshore equipment, offshore cranes, wind cranes, boats and davit systems.
