PALFINGER: New Site in Sweden Strengthens Sales and Service Network


With the opening of Jordbro, PALFINGER has established a further sales and service location in Sweden. A top skilled team and a state-of-the-art workshop expand the network in the core region around the capital city of Stockholm. Following the official opening at the beginning of December, the technology company is consistently delivering on its promise of maximum customer focus and service quality.

“While other companies are withdrawing from some markets, we are increasing our service presence and thus focusing even better on our customers and their needs in our core regions, such as Stockholm,” says Gerhard Sturm, Senior Vice President Global Sales & Service at PALFINGER. Following the takeover of the Swedish sales partner Hinz three years ago, PALFINGER is now making a further commitment to the market by expanding its sales & service network in Sweden. Gerhard Sturm: “As a full solution provider, PALFINGER is specifically driving forward its own distribution strategy.”

Modern setting for the best service

The new sales & service location in Jordbro offers five service lines with the best possible equipment on a total area of around 4,000 square meters. With this infrastructure, PALFINGER is significantly expanding its offering to provide its customers with the fastest and highest quality support. Supported by the close cooperation with the PALFINGER headquarters in Borlänge, Jordbro will also intensify sales and after-sales activities in the core region of Sweden. “It is our strategy to be as close to the customer as possible. We want to establish and expand long-term and successful partnerships by further strengthening our position as number 1 in Sweden,” Sturm explains.

In front of around 120 guests at the official opening - including the former owner family Hinz, Magnus Rosberg, General Manager of PALFINGER AB, PALFINGER employees, and important partners - Gerhard Sturm outlined PALFINGER's Swedish success story and emphasized: “Today’s opening is the best example of the successful transition from Hinz AB to PALFINGER and of how the future can be proactively shaped.”


PALFINGER is an international technology and mechanical engineering company and the world's leading producer and provider of innovative crane and lifting solutions. With around 12.700 employees (without contingent workers.), 30 manufacturing sites and a worldwide sales and service network of around 5,000 service points, PALFINGER creates added value from the challenges of its customers. PALFINGER is consistently continuing on its course as a provider of innovative, complete solutions that deliver increased efficiency and better operability, while leveraging the potential of digitalization along the entire production and value chain. 

PALFINGER AG has been listed on the Vienna stock exchange since 1999, and in 2022 achieved record revenue of EUR 2.23 billion.



Katja Pötsch | Head of Public Relations & Executive Communication | PALFINGER AG
M +43 664 889 69 065  |