PALFINGER pools its group-wide corporate communications

  • Corporate Communications, Marketing & Sustainability to be bundled into a single department 

The global PALFINGER Group is reorganizing its internal and external communications. “PALFINGER’s successful growth over the last several years has also increased the level of complexity in the Group. Our objective now is to reduce this complexity in all areas so that we can improve our ability to tap market opportunities. This will be reflected in our operating business, as well as in our market presence,” PALFINGER AG CEO Andreas Klauser explains.

Corporate and product communications have now been pooled to create a new department “Corporate Communications, Marketing & Sustainability” in order to streamline communications and better support PALFINGER’s strategy. The new department’s remit will cover internal and external communications, investor relations, brand management, sponsoring, web/mobile and sustainability agendas.

PALFINGER Group Spokesperson Hannes Roither will be heading the new department effective immediately. Mr. Roither has been responsible for corporate communications at PALFINGER since 2000, and together with his team he has been overseeing group sustainability management.

“I am looking forward to the new challenges ahead as well as to the opportunities that this consolidation will bring. Having all of the channels of communication in one place makes it possible for us to implement our policy of “One Company – One Voice”. A uniform and coherent company presence is an essential success factor, which is especially true in times of change,” says Hannes Roither.


The international mechanical engineering firm of PALFINGER is the world’s leading producer of innovative crane and lifting solutions. With around 12,000 employees, 34 manufacturing sites and a worldwide network of dealerships and service centers at over 5,000 locations, PALFINGER takes on its customers’ challenges and creates added value. PALFINGER is consistently continuing on its course as a provider of innovative, complete solutions that deliver increased efficiency and better operability, while leveraging the potential of digitization along the entire production and value chain.

PALFINGER AG has been listed on the Vienna stock exchange since 1999 and in 2021 achieved record revenue of EUR 1.84 billion. In 2022, PALFINGER celebrates its 90th anniversary under the tagline “Celebrating the future since 1932.”


For further information please contact:

Hannes Roither | Group Spokesperson | PALFINGER AG
T +43 662 2281-81100 |

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