PALFINGER: Successful Market Exploration in Dubai


Not only did PALFINGER display its innovative strength at Expo 2020 in Dubai, the global technology company also took part in the Austria3 market exploration trip organized by the Foreign Trade Association.

PALFINGER is currently on-show to an international audience of millions at Expo 2020 in Dubai, which opened following a one-year delay. By participating in the market exploration trip Austria3 organized by the Austrian Foreign Trade Association, PALFINGER, together with other leading Austrian companies in Dubai, represented Austria's export industry as a global, innovative and future-oriented company.

More than 40 Years in the Region

In the Austria Pavilion at the Expo site, PALFINGER demonstrates how digitalization and new technologies open up new business opportunities. Among other things, PALFINGER actively promotes transformative innovations using its corporate incubator P21st. This is exemplified by STRUCINSPECT, the world's first hub for digital inspection and infrastructure lifecycle management, which met with great interest from the international audience during the market exploration trip. A series of potential cooperations are now being actively pursued. The trip also focused on Austrian foreign trade activities in the region and economic developments in the Gulf States. This presented another opportunity for PALFINGER to reinforce its position, because PALFINGER is known as a premium brand among both Austrian and local participants. “PALFINGER has been a strong partner for the Arab and North African market for more than 40 years. This market is developing towards higher technologies, and we are making a significant contribution to making operations easier while enhancing health and safety with numerous innovations,” says Gerhard Sturm, Senior Vice President Global Sales & Service at PALFINGER.

Austria in Dubai

Margarete Schramböck, Federal Minister for Digital and Economic Affairs, also saw first-hand the innovative technology behind PALFINGER’s crane and lifting solutions. “The World Expo can act as a turbo for Austria’s export economy. In Dubai, we are presenting Austria as an attractive location for innovation at the heart of Europe. Austria delivers impressive advantages such as climate protection, intelligent products, and a unique cultural scene. With companies like PALFINGER, we demonstrate the full innovative strength of Austria. The Expo is the perfect stage for presenting Austria and its companies to an audience of millions”, emphasized Margarete Schramböck.


The international mechanical engineering firm of PALFINGER is the global leader for innovative crane and lifting solutions. With more than 11,600 employees, 34 manufacturing sites and a worldwide network of dealerships and maintenance centers at over 5,000 locations, PALFINGER is always close to the customer.

As the leader in its engineering field, the company aims to ensure its partners’ business success in the long term by providing solutions and products that remain economically and ecologically viable in the future. Its broad product and model portfolio allows PALFINGER to take digitalization and the deployment of artificial intelligence to new levels.

As a global company with strong roots in its home region, PALFINGER is convinced that thinking and acting in the interests of sustainability play a vital role in successful business operations. This is why the company assumes social, ecological and economic responsibility along the entire value chain.

PALFINGER AG has been listed on the Vienna stock exchange since 1999 and in 2020 achieved revenue of EUR 1.53 billion.


Katja Pötsch | Head of Public Relations | PALFINGER AG
M +43 664 889 69 065  |