PALFINGER: Successful Market Exploration in Dubai


Not only did PALFINGER display its innovative strength at Expo 2020 in Dubai, the global technology company also took part in the Austria3 market exploration trip organized by the Foreign Trade Association.

PALFINGER is currently on-show to an international audience of millions at Expo 2020 in Dubai, which opened following a one-year delay. By participating in the market exploration trip Austria3 organized by the Austrian Foreign Trade Association, PALFINGER, together with other leading Austrian companies in Dubai, represented Austria's export industry as a global, innovative and future-oriented company.

More than 40 Years in the Region

In the Austria Pavilion at the Expo site, PALFINGER demonstrates how digitalization and new technologies open up new business opportunities. Among other things, PALFINGER actively promotes transformative innovations using its corporate incubator P21st. This is exemplified by STRUCINSPECT, the world's first hub for digital inspection and infrastructure lifecycle management, which met with great interest from the international audience during the market exploration trip. A series of potential cooperations are now being actively pursued. The trip also focused on Austrian foreign trade activities in the region and economic developments in the Gulf States. This presented another opportunity for PALFINGER to reinforce its position, because PALFINGER is known as a premium brand among both Austrian and local participants. “PALFINGER has been a strong partner for the Arab and North African market for more than 40 years. This market is developing towards higher technologies, and we are making a significant contribution to making operations easier while enhancing health and safety with numerous innovations,” says Gerhard Sturm, Senior Vice President Global Sales & Service at PALFINGER.

Austria in Dubai

Margarete Schramböck, Federal Minister for Digital and Economic Affairs, also saw first-hand the innovative technology behind PALFINGER’s crane and lifting solutions. “The World Expo can act as a turbo for Austria’s export economy. In Dubai, we are presenting Austria as an attractive location for innovation at the heart of Europe. Austria delivers impressive advantages such as climate protection, intelligent products, and a unique cultural scene. With companies like PALFINGER, we demonstrate the full innovative strength of Austria. The Expo is the perfect stage for presenting Austria and its companies to an audience of millions”, emphasized Margarete Schramböck.

Perfection in Action

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PALFINGER is an international technology and mechanical engineering company and the world’s leading producer and provider of innovative crane and lifting solutions. With around 12,700 employees (without contract workers), 30 manufacturing sites and a worldwide sales and service network of around 5,000 service points, PALFINGER creates added value from the challenges of its customers. PALFINGER is consistently continuing on its course as a provider of innovative, complete solutions that deliver increased efficiency and better operability, while leveraging the potential of digitalization along the entire production and value chain.

PALFINGER AG has been listed on the Vienna stock exchange since 1999, and in 2023 achieved record revenue of EUR 2.45 billion.



Katja Pötsch | Head of Public Relations & Executive Communication | PALFINGER AG
M +43 664 889 69 065  |