PALFINGER World Tour 2021: With Own Digital Format Successful Around the World


Over a period of three days, the online event connected customers and partners from all over the world. Between June 16 and 18, over 11,100 registered visitors took part interactively in the PALFINGER World Tour 2021.

The PALFINGER World Tour 2021 was a great success. Like in October 2020, the digital event was very popular: With around 8,700 views to the livestream and over 11,100 registrations, the second edition of the PALFINGER World Tour also met with great interest. Users from over 70 nations participated. Day one was devoted entirely to the marine sector, the second and third days to key markets in Latin America and North America.

Three Days Packed with Innovation

“As an innovation leader, we at PALFINGER are shaping the way industry evolves. To achieve this, we also open up new, unfamiliar paths. The PALFINGER World Tour is the best example. Following its premiere in October 2020, this was the second time the event has taken place to create indispensable, direct contact with our customers and partners,” says Andreas Klauser, CEO PALFINGER AG. Challenges and innovative product solutions, market anomalies, regional requirements and sites were presented under the tagline “Challenge Accepted”. Top-class speakers and captivating keynotes offered exciting insights during panel talks and discussions with experts. The audience was also given a glimpse behind the scenes at PALFINGER. Experts guided visitors on virtual tours through PALFINGER's most important service locations.

Interaction and Enthusiasm in the Livestream

The online event brought together experts, customers, partners and dealers from more than 70 countries and offered them the perfect setting for an interactive exchange. Participants were able to put questions directly to the PALFINGER experts, join in the live discussion, and contribute their opinions. “The PALFINGER World Tour is our answer to the restrictions that are still in place. It offers us additional attractive opportunities for direct and immediate communication with our customers and partners worldwide. We will continue to use this format for specific target groups in the future,” explains Andreas Klauser.

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To the press release


The international mechanical engineering firm of PALFINGER is the global leader for innovative crane and lifting solutions. With more than 11,600 employees, 34 manufacturing sites and a worldwide network of dealerships and maintenance centers at over 5,000 locations, PALFINGER is always close to the customer.

As the leader in its engineering field, the company aims to ensure its partners’ business success in the long term by providing solutions and products that remain economically and ecologically viable in the future. Its broad product and model portfolio allows PALFINGER to take digitalization and the deployment of artificial intelligence to new levels.

As a global company with strong roots in its home region, PALFINGER is convinced that thinking and acting in the interests of sustainability play a vital role in successful business operations. This is why the company assumes social, ecological and economic responsibility along the entire value chain.

PALFINGER AG has been listed on the Vienna stock exchange since 1999 and in 2020 achieved revenue of EUR 1.53 billion.


Katja Pötsch | Head of Public Relations | PALFINGER AG
M +43 664 889 69 065  |